Strategy and Goals

At the end of 2018, ProSiebenSat.1 developed a Group-wide sustainability strategy entitled “We love to sustain”. it was presented internally in 2019, adopted by the board and has been implemented gradually ever since. The objective of the strategic process was to tie sustainability aspects more strongly to ProSiebenSat.1’s corporate strategy and to strengthen the Group’s integrated approach towards economic, environmental, and social performance. It also included the reevaluation of current sustainability activities and their alignment to the new strategy.

Sustainability Strategy “We Love to Sustain”

Our sustainability strategy is based on the UN Sustainable Development Goals (SDGs). They call on all enterprises to use their creativity and aptitude for innovation to overcome the challenges of sustainable development. The UN Sustainable Development Goals (SDGs) define global priorities and sustainable development goals for 2030 and aim to mobilize global efforts to achieve a common set of goals and targets. The SDGs call for global action by governments, business, and civil society to end poverty and create a life of dignity and opportunity for all within the confines of the planet.

ProSiebenSat.1 Group also wants to contribute to this global transformation. We have classified the following six goals as particularly relevant to our business activities and their contribution to the SDGs in the context of strategic development:

Relevant UN Goals for Sustainable Development (SDGs)

Because of the strategic process, we have transferred our sustainability management to four action areas in which we group our activities by topic area and formulate separate guidelines each.

Action Areas and Principles

Since January 2020, ProSiebenSat.1 has also been a signatory to the United Nations (UN) Global Compact and is thus explicitly committed to its ten principles in the areas of human rights, labor standards, environment and climate, and preventing corruption. The United Nations Global Compact is the world’s biggest and most important initiative for responsible corporate governance. Based on ten universal principles and the SDGs, it pursues the vision of an inclusive and sustainable global economy. By joining the Global Compact, ProSiebenSat.1 – alongside over 13,000 other companies and organizations from civil society, politics, and academia in more than 160 countries – demonstrates that we are willing to help shaping this vision and strengthening our commitment to sustainability. It also requires us to report annually on the progress achieved in implementing the principles and activities to promote sustainable development (communication on progress). Report profile

As well as implementing the sustainability strategy in the Group and putting the defined measures into action, there was also a focus on specifying and configuring the sustainability goals in 2019 and the first half of 2020. The current goals along with the corresponding road map were adopted by the Sustainability Board in April 2020 and resolved by the Executive Board in May. They include the development and implemen­tation of a Group-wide set of climate protection measures by means of which the Group aims to achieve climate neutrality by 2030. In addition, the Group intends to implement a targeted diversity management, improve inclusion at the company, and encourage employee involvement in volunteer work. As a media company, we want to incorporate our sustainability goals in an improved and more targeted way in our programming with our TV channels as well as in the influencer marketing of Studio71, one of the world’s leading multi-platform networks and providers of digital content and web productions. We therefore want to focus increasingly on socio-politically relevant issues in terms of media and content and address these issues with the young target group.