Stakeholder Engagement

Continuous dialog with stakeholders makes an important contribution for the development of ProSiebenSat.1 Group, its sustainability strategy, and the annual reporting on key sustainability issues. The stakeholder groups relevant to ProSiebenSat.1 were last fundamentally evaluated as part of the “We love to sustain” sustainability strategy developed and published in 2018/2019. In dialogue with our internal and external stakeholders, we continuously check whether changes and adjustments to the orientation and focus of sustainability management and the corresponding reporting are required. Society, for which we also bear responsibility as a company, is our overriding concern.

Important Stakeholder Groups

The media business is a people business. It is therefore essential that we retain our talented employees and bring well educated, gifted and creative people on board. For employees, it is increasingly important in this context that we live up to our corporate responsibility and promote a sustainable company philosophy. In addition to the internal communication of sustainability issues, ProSiebenSat.1 has been in regular dialog with the sustainability working group since 2019, in which employees from various companies and departments have joined forces to promote even more sustainability in their working environment and implement concrete measures in close coordination with the Corporate Sustainability Office. Employees

Our aim is to center all our decisions around the consumers of our offerings. We want to excite our viewers and users with content on all platforms. In Germany, the Group increased its stations’ combined audience share for the second time in a row in 2019, posting growth of 0.4 percentage points compared to the previous year. Over the year as a whole, the Group achieved a market share of 28.2% among 14- to 49-year-old viewers and thus the best annual market share since 2015. Media-Specific Disclosures

In numerous roadshows and conferences, we inform investors and analysts about the business performance of ProSiebenSat.1 and the company outlook and answer questions from the capital market on ESG issues (environment, social, governance). We are in regular contact with our shareholders and, among other things, answer questions at the Annual General Meeting. The requirements for the disclosure of non-financial information are steadily increasing in terms of quantity and quality. The number of rating agencies and research houses that assess our sustainability performance in the economic, social and environmental fields also increased further in the reporting period. Our aim is to respond to the various inquiries promptly and comprehensively.

The ProSiebenSat.1 Media SE share is also part of the DAX^® 50 ESG launched in March 2020. This index tracks the performance of the 50 largest, most liquid German market stocks that are particularly sustainable. The companies included in the index are evaluated according to standardized ESG criteria on the basis of Global Standards Screening.

ESG Ratings, Indices and Rankings

As a listed group and one of the largest European media companies, ProSiebenSat.1 is particularly in the public eye. Governmental Relations & Regulatory Affairs is the contact for external stakeholders from politics and regulation. In national and international dialog with representatives of governments, parliaments and authorities, we bring our politically independent positions to the discussion directly or via memberships in various associations and organizations.