Strategy

Integrated Sustainability Approach

For ProSiebenSat.1, sustainability is not limited merely to environmental and climate protection. The Group defines sustainable entrepreneurial activity as an integrated approach for improving both its economic as well as environmental and social performance. We are aware of our corporate and social responsibility and see it as a comprehensive challenge. For us, success not only means sustainably increasing ProSiebenSat.1 Group’s financial results. It also implies consistently enhancing the Group’s sustainability performance and key non-financial figures and harmonizing the interests of our target groups, especially employees, shareholders, audiences, users and customers. As a business, we want to operate inclusive, sustainable, and environmentally and socially responsible. As a media group, we want to reflect and above all promote a tolerant and democratic society.